Abstract Expressionist painter Agnes Martin is well known for her minimalistic application of graphite lines and subdued color palettes. Her work beckons viewers to draw closer into her paintings by looking beyond their surface. Her writings were often cryptic regarding the subject of truth and perfection.

The fictional branding and identity for the Agnes Martin Museum was inspired by Martin's artwork and writings. The geometric shapes and thin lines found in the museum's logotype were inspired by the marks and colors observed within Martin's abstract paintings. The logotype gives form to a painter whose artistic vision was to achieve a heightened sense of perception and perfection. 

 A typemark, business cards and promotional materials in the form of a poster and publication were created to promote museum exhibitions and events.