Deliverables:
• Research (competitive analysis, design audits)
• Design system documentation
• Style guide setup (information architecture)
• Digital brand extension
• Design specifications (written and visual examples)
Value:
01 - Single source of truth: crafted and maintained documentation for multiple design systems, style guide, assets
02 - Team visibility: provided accessible assets and specifications for UX, brand, marketing and development teams
03 - Team scalability: deliverables included a template to onboard new designers to team process of building design systems without duplicative efforts
Highlights:
+ Brand consistency
+ Easy maintenance
+ Scalable, systems thinking
+ Light-weight documentation
+ Digital extension
+ Digital repository
+ Deprecation of style guide PDFS
2017 Enrollment Kit Redesign
2017 Welcome Kit Redesign
As part of its 2017 offerings, Clover Health sought to empower and educate customers with an easy-to-understand enrollment and welcome kit into Medicare and why a Clover plan is right for them.
Audience:
• Aging-into 65+ who are switching healthcare insurance plans
• Family members acting on behalf of their parents or grandparents
• Health insurance brokers
What’s inside the Enrollment Kit:
- Introductory booklet into the most important benefits and affordable costs that come with Clover Health plans
- Summary of Benefits (4 color-coded plans to choose from)
- Simple instruction and options to enroll online, phone or mail
- Enrollment Forms
- Broker Forms
Upon signing up with a Clover Health plan, members received a friendly Welcome Kit package.
At Clover Health, I helped design software for a diverse ecosystem that consisted of members, providers, customer service coordinators, medical staff, clinical and product operation managers. With a design team of seven, I helped define emerging patterns, interactions, and visual systems from the ground up. Many use cases for the software we designed required simultaneous collaboration between cross-functional teams. In order to triage critical information and dispatch the necessary teams needed to ensure the quality of a member’s health, our design team worked closely with multiple stakeholders to understand their needs, pain points and responsibilities. Research, interviews, user testing and workshops were critical to delivering solutions that would reduce wasted time and lead to more effective decision making.
At Clover, the customer experience team is there to support members with the best health experience possible. They serve as key touch points in the overall Clover experience when it comes to providing care coordination and answering questions about benefits, bills, medication and additional coverage.
Clover Call Logging System: software platform to track member phone interactions and history.
Automate documentation of customer calls into an organized feed and case history
Track interactions of multi-issue requests (mail, home visits, benefits education)
Engage priority health care initiatives and care coordination between nurse practitioners, social workers and doctors
Reduce follow-up calls
User research, prototype samples and testing can be provided upon request for presentation purposes.
Click link for updated Invision Prototype
Catch My Thrift is an app that offers a new way to shop a garage sale. Shoppers can search for specific items or browse through general categories. The live map displays active sales nearby that can be filtered by price, distance and seller ratings. Buyers can view images, compare prices and make offers with sellers directly from their phone. Easy payment integration through Venmo, Paypal and Square make purchasing items quick and convenient. Custom alerts can be set to keep track of specific items that may appear at a moments notice.
Click here to tap through an interactive prototype of Catch My Thrift.
The product design, branding and illustrations for Catch My Thrift were completed as a self-initiated project. Designed for iOS7 mobile devices.
Click here to learn more about my design process for the app.
Pictured below: research deliverables created to define and frame customer needs and pain points for the Catch My Thrift app.
My UX research process involves asking questions to help define the key objectives, requirements and constraints of a business problem. I have experience in lean, agile UX research methodologies to generate and synthesize actionable findings in 2-week sprints.
Methodologies:
• Audits
• Competitive analysis
• Surveys
• User interviews
• Moderated usability tests
Insights that emerge from design research include:
• understanding mental models of target audience or industry knowledge experts
• comparing existing environment of available services or products
• discovering opportunity areas
• verifying multiple touch points (experience and/or service mapping)
• identifying gaps or roadblocks to business solution
• proving the value of design solutions to stakeholders in an understandable and familiar format
Cascina La Trinità is a family-owned farm situated in northwestern Italy. An old chapel, built before the 16th century, gives name to the site, Holy Trinity Chapel. Organic certified, the farm grows ancient grains, fruits and vegetables with minimum tillage practices for soil conservation. Products are sold to health-conscious consumers who want to enjoy quality food produced in harmony with the environment.
The selected logomark was inspired by the architecture of the historic chapel that has withstood the passing of time through many generations on the family farm. Combined with a dashing serif typeface consisting of delicate lines and classic strokes, these individually distinct elements create a harmonious pairing of timelessness and elegance.
Branding included a logo, brand collateral and packaging concepts.
Initial sketches explored the balance between tradition and modernity.
Affordable, spacious, modern: these are the core values of Habitus— a rental community located in southern Florida.
Minimalist, geometric lines capture the modern feel of this large apartment complex situated in an urban area close to modern conveniences.
Branding included logo, stationary, signage and social media assets.
Kenko Sushi serves the best Japanese fusion foods in Lincoln Park, NJ. The professional chefs at Kenko dedicate their skills to guarantee customers an unforgettable, high quality experience.
Branding included a dine-in and takeout menu redesign and mobile-friendly website.
The New York Restoration Project (NYRP) is an organization whose mission is to transform abandoned pieces of land into renewed, functional community parks and gardens in New York City. An annual report was designed to highlight NYRP's achievements and events from 2011-2012. Engaging elements such as before and after "spotlights", infographics and icons were created to help readers visualize dense information and to showcase NYRP's outstanding community gardens, events and renovations in neighborhoods across New York City's five boroughs. View the entire report here.
Designed under the art direction of Penny Hardy at PS New York.
Velluto Spa is a luxury spa service located in Riyadh, Saudi Arabia.
The selected logomark was inspired by Greco-Roman femininity. Combined with a gold painted texture consisting of delicate lines and classic strokes, these individually distinct elements create a harmonious pairing of timelessness and beauty.
Branding included a logo, print and digital brand collateral, social media and packaging.
Initial sketches explored the balance between elegance and modernity.
Color is the unspoken language of the human eye. It fills our environments, and sensitizes us to the things we touch, taste, smell and hear. The syntax of certain colors can form harmonious and complementary relationships. It is subjective and objective. Qualitative and quantitative. Poetic and literal. Emotive and rational.
A process book was created to document my notations and experiments while taking a color theory class at RISD.
Abstract Expressionist painter Agnes Martin is well known for her minimalistic application of graphite lines and subdued color palettes. Her work beckons viewers to draw closer into her paintings by looking beyond their surface. Her writings were often cryptic regarding the subject of truth and perfection.
The fictional branding and identity for the Agnes Martin Museum was inspired by Martin's artwork and writings. The geometric shapes and thin lines found in the museum's logotype were inspired by the marks and colors observed within Martin's abstract paintings. The logotype gives form to a painter whose artistic vision was to achieve a heightened sense of perception and perfection.
A typemark, business cards and promotional materials in the form of a poster and publication were created to promote museum exhibitions and events.
